We are happy to announce the launch of our first ever multi-part series on the promotional product and incentive market. Over the course of our 33 years in business, we’ve worked closely with customers who specialize as promotional, premium incentive, and gift giveaway buyers. After working with our amazing sales people, we’ve crafted an in-depth series on must know information about the promotional and incentive market.
How is the industry changing? How businesses like Style Asia play a role in the supply chain? What will specific segments of the promotional and premium incentive marketplace look like in 2018? If you’ve ever thought about any of these questions, our series is perfect for you!
With consumers spending their money in new ways, online and on experiences, it is more important than ever to understand how promotional, premium incentive, and gift items can attract customers to your business and keep them loyal. In a 2017 study conducted by the PPAI, promotional products ranked as the most effective form of advertising to prompt action across all generations. There is simply no better way to make an impression with your customers than to give them an item they can use even after they’ve left your casino, resort, or retail experience. While the current advertising doctrine is to invest in online marketing and digital media, these forms of marketing dollars are simply effective in capturing consumers and driving them to your online presence. Marketing dollars spent on promotional and premium incentive items become manifestations of memories for the consumers throughout the lifetime of the item.